Essential On-Page SEO
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Everything you need to do before you start promoting your site.
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Essential On-Page SEO
- 1. Essential On-Page SEO Everything you need to do before you start promoting your site
- 2. 2 1. Don’t use a 💩hosting provider
- 3. 2. Make site architecture topic centric
- 4. 3. Consider adding SSL
- 5. 4. Make your site mobile/responsive
- 6. 6 +
- 7. 7 Foundation
- 9. 5. Make ALL THE THINGS faster!
- 10. 10 Reduce the size of all images
- 11. 11 Use SVG for simple images
- 12. 12 Use ImageOptim for JPG and PNG
- 13. 13 EWWW Image Optimizer plugin for WordPress
- 14. 14 Create smaller versions for mobile 1024px 800px 550px 360px
- 15. 15 Use SRCSET to deliver the correct image <img alt="my awesome cat" src="image.png" srcset="cat-hd.png 2x, cat-med.png 640w, cat-med-hd.png 640w 2x" />
- 16. 16 Specify device width <img alt="my awesome cat" src="image.png" srcset="cat-hd.png 2x, cat-med.png 640w, cat-med-hd.png 640w 2x" />
- 17. 17 Specify High DPI <img alt="my awesome cat" src="image.png" srcset="cat-hd.png 2x, cat-med.png 640w, cat-med-hd.png 640w 2x" />
- 18. 18 Create different versions for the best UX Mobile Desktop
- 19. 19 WordPress Plugin for SRCSET SrcSet Responsive Images for WP http://raven.link/srcsetwp
- 20. 20 Use Google PageSpeed Insights
- 21. 21 You will never see a perfect score
- 22. 22 What it looks like
- 24. 24 The tool is actually a cruel joke
- 25. 25 Can’t win with offsite code
- 26. 26 WordPress plugins will ruin your day
- 27. @RavenJon | raventools.com Stages of PageSpeed Insights Grief 27 • Denial • Anger • Bargaining • Depression • Acceptance
- 28. 28 Fix your size-tap targets
- 29. 29 Go nuts and use inline CSS
- 30. 6. Don’t forget the META
- 33. 33 Use OpenGraph
- 34. 34 Yoast’s SEO Plugin for WordPress
- 35. 7. Use structured data
- 36. 36 Use schema.org to enhance listings
- 38. 38
- 39. 39 WordPress plugin for schema.org Schema Creator http://raven.link/schemawp
- 40. 40 HTML attributes for mobile/UX
- 41. 41 type="number"
- 42. 42 type="date"
- 43. 43 type="tel"
- 44. 8. If it makes sense to
- 45. 45 Speed = Ranking Factor
- 46. 46 Mobile = Ranking Factor
- 47. What can we assume moving forward?
- 50. 50 knows ALL THE THINGS!
- 52. 9. Check and monitor for errors
- 54. 54 Check robots.txt using SEO Book’s tool http://raven.link/robots
- 56. Presented by Jon Henshaw @RavenJon slideshare.net/raventools Thanks!